Before creating materials for Salesframe, it's a good idea to think about where, how and why the slides are being used. This sets some boundaries for how much content you should have per slide and how visual the slides should be, but also makes it easier to clarify the core message of the materials. Some things to consider:
- Are these slides for presenting or sending? Slides for presenting should have a lot less content per slide than slides you intend to send to customers. If there's too much text or other content on a slide, people will just read the content instead of listening to you.
- Only include text that's actually necessary. Generally, when creating slides, less is more. Only explain what must be explained and if you intend to explain it out loud, it might not need to be written down.
- Use high-quality pictures. This means no screenshots of other presentations or tiny images stretched out. Nobody wants blurry or pixelated images in slides.
- Embed fonts. You can embed fonts in PowerPoint, which is necessary unless you're using Arial, Times New Roman or some other default font. Especially if you have your company's brand fonts, you should embed them or they will not appear correctly when presented.
- Don't use page numbers. The great thing about Salesframe is that you can easily mix and match materials. So if you have page numbers on slides but then you reorder those slides, the numbers will no longer make sense. Salesframe's slideshow and Memosites show the number of the current slide, so don't worry.
- Don't add too many slides in one folder in Salesframe. This one is for the admins. Create a structure in which you don't need to add 40+ slides under every folder. If there's too much material in a folder, finding the right stuff becomes much harder for the user.
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